A logo can be poetic or poignant but it must be distinctive and easily recognized! After all, it’s an identity mark that represents you and the services you purvey to your clients.
So how do I arrive at the appropriate logo design or “look” that best represents your company? As with Branding, listening to the client is the first key element. Where does your company stand at present? Where do you want to go, and how do you wish to grow? Second, I do my homework about what your contemporaries have established in the market place. I want to ensure that the logo I create for you is distinctive, simple to read, and unforgettable to your clientele … with a versatility that enables me to maintain the consistency you need to effectively communicate with your customers.
Last, I want the logo I create for you to work seamlessly as part of your company’s identity system … whether used in print materials, utilized in web design for your site, or blown up 1000% on the side of a building, consistency and readability of your logo is my prime concern because it affects your brand identity.